How A Small Business Can Go Big On Customer Service | Welcome ...

When it comes to customer complaints, the large companies have a customer service department, while in smaller firms clerks or owners attend to it.

A small company has the chance to grow big by taking full advantage of its customer service. Before you start laughing at the idea, let?s take a look at the differences we see in small business customer service versus the customer service we see in the larger companies.

Big business tends to be more complacent that the small ones. The bigger companies become impersonal in their relations with customers. It is not unusual to get the run around when filing a complaint with a large company. Plenty of times, complaining customers gets so frustrated after being passed around or kept waiting on the phone only to hear a busy signal after hours of waiting.

Customers will not hesitate blacklisting a company that is unsympathetic and unresponsive to complaints. It is different when a small business owner personally receives and resolves a complaint.

Policies are the bane of customers. Big companies are governed by policies and rules that subtly evade and deny responsibility over complaints that are commonly filed by customers.

In many cases, big and small firms? treatment of customers? complaints is diametrically opposed to each other, with big firms? priority being their own interest and the small businessman showing more sympathy.

Make sure you treat every customer the same and provide the kind of customer care you?d want to have if it was you on the other end of the line making the call. Sometimes, you might lose a customer based on his or her dissatisfaction, but don?t let it cause you to tarnish your reputation by being rude or negative with them. The first rule in dealing with a complaint is to show politeness and respect, things that customers will remember and will induce them to come back the next time around.

Customer service is supposed to deal with returns and complaints to the customer?s satisfaction. Customers would like to be pampered and treated importantly, so oblige them and they?ll come back for sure.

A business owner can perform better in these circumstances. Their business focus is on their customers and getting them to come back. Larger companies have the luxury of seeing an influx of new customers every day, so they?re sometimes not as concerned with keeping the old ones happy. Small business should make full use of their ability to give personalized service and customer satisfaction as it is a stepping stone towards building a reputation and provide the impetus for growth.

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Source: http://www.waterseed.info/how-a-small-business-can-go-big-on-customer-service/

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